Tip 1: Apply a primer or base to the eyelid. This helps keep the eye shadow on all day.
My recommendations are Urban Decay Primer Potion about $18.00 or a more budget friendly option works just as good is Ruby Kisses.24hr Eye Shadow Magic Primer $5.00.
Tip 2: Choose colors that complement your eyes and/or skin tone. I personally love to wear bold colors. I know most ladies won't feel comfortable wearing bright colors. I suggest jewel tones and neutral shades.
Tip 3: Apply only your highlight to on your brow bone. I usually wear a white or a neutral shade that is close to my complexion.
Tip 4: When wearing different eye shadow colors blend the colors for a smooth transition from one color to the next. A rule of thumb is to apply the lightest shade first, then the medium shade and last the darker shade on the outer corner and in the crease. Blend the darker shade on the outer corner going in a V.
Tip 5: When you wear bold and bright colors a nude or neutral lip will complete the look as well as a light colored blush or bronzer.
There are many good drugstore eye shadows that are very pigmented and last as long as the high end eye shadows. Some of my favorite drugstore brands include Maybelline, Covergirl, Wet N Wild, L.A. Colors and NYX.